Kheruka explained that glass, steel and Opalware are gaining ground as consumers increasingly favour established brands and premium offerings over unorganised alternatives.
He also discussed pricing, premiumisation, imports, BIS regulations, energy costs and renewable power, issues that shape the operating environment for kitchenware and tableware manufacturers in India.
Borosil plans capital expenditure of ₹300–400 crore over the next three years, Kheruka said, outlining an investment plan as the company and the wider market focus on organised, branded and premium products.
The transformation described by Kheruka centres on a consumer shift away from unorganised players and toward trusted brands, with healthier materials and premium products driving demand across categories such as glass, steel and Opalware.