The device is marketed as an alternative to more established fitness trackers. It resembles a larger competitor but offers many of the same features for a fraction of the price, according to the product's Amazon listing. A coupon code must be toggled on the product page to get the $99 price.

Beyond basic fitness tracking, the bracelet doubles as a blood pressure monitor and fitness coach, with more than 170 sport modes. It can vibrate on the wrist to alert users to incoming calls, messages and app notifications, positioning it as a personal assistant and personal trainer in one.

Users have praised the SOUYIE bracelet for ease of use, durability and value. One reviewer said the screen menu is simple to read and the setup is beginner-friendly. Despite its lightweight and comfortable design, many users also describe it as durable and scratch-resistant.

The bracelet offers an ultra-long 20- to 30-day battery life, meaning users rarely need to take it off. It syncs with a subscription-free app that provides vital health data, including 24/7 sleep tracking, real-time heart rate, blood pressure, blood oxygen, heart rate variability and stress levels.

The app also includes several workout modes, such as walking, running and cycling. Another reviewer said the affordable price for a premium smart bracelet packed with features made it a practical choice, calling it a lightweight and long-lasting helper that upgraded their daily routine with zero hassle.

The watch is available in four shades. The brand offers a 30-day free return policy and a year-long warranty. More Prime Day deals are expected to drop soon, but the SOUYIE bracelet is already live at its sale price.