The high‑street retailer announced the new calendar ahead of the festive season, positioning it as a more affordable alternative to luxury offerings from Harrods, Liberty and Selfridges, which typically carry higher price tags.
The pink‑striped box contains a mix of haircare, skincare, makeup and fragrance items, including ColorWow’s money mist, Aveda rosemary shampoo and conditioner, Sam McKnight softening balm, and M&S’s own TikTok‑viral perfume line featuring Discover pink pepper and midnight blossom.
According to the product listing, the combined retail value of the 25 items approaches £500, meaning shoppers receive roughly six times the worth of the £75 price tag.
The calendar’s design is described as festive yet evergreen, allowing buyers to repurpose the box after Christmas, while the selection aims to appeal to a broad demographic ranging from mums and grandmothers to younger beauty enthusiasts.
While reviewers praised the inclusion of full‑size favourites, some noted a desire for more full‑size products across categories to extend usability beyond the holiday period.
M&S’s beauty advent calendar joins a crowded market that includes offerings from Lookfantastic, Boots, Selfridges and Liberty, but its lower price point and recognizable brand mix are expected to make it a strong seller this year.