The feature, which is still in beta, lets users see a visual breakdown of how Spotify interprets their listening habits and then submit natural‑language requests to adjust the algorithm’s output – for example, asking for more upbeat tracks or fewer recommendations from a particular genre.
Taste Profile was first unveiled in March at the SXSW conference in Austin by Spotify co‑CEO Gustav Söderström, but until now it had only been available in a limited beta for listeners in New Zealand.
By exposing the inner workings of its recommendation engine, the tool effectively hands users the “keys” to the algorithm that powers Discover Weekly, Made for You playlists and the annual Spotify Wrapped summary.
To use the feature, subscribers tap their profile picture in the mobile app, scroll to the Taste Profile section, and enter a brief request under “Tell us more.” Within a few hours, the Home page refreshes with a revised set of suggestions.
Spotify says the tool can help users explore new genres or eras, fine‑tune the overall vibe of their music, and even shape podcast and audiobook recommendations. It also offers a way to mute influences that may skew the profile, such as sleep‑sound tracks or children’s music that appears on a shared family account.
The company has not announced when the beta will be expanded beyond the United States, but the rollout marks the first time the feature is available in Spotify’s largest market by traffic and revenue, targeting listeners aged 18 and older.
Industry observers note that giving users direct control over the recommendation algorithm could reduce the “filter bubble” effect that sometimes limits discovery, while also providing Spotify with richer feedback to refine its AI models.