The newspaper linked the growth in Beckham’s income to commercial agreements managed through his brand company, including partnerships with McDonald’s, Verizon and Pepsi, which owns Lay’s. The brands were prominent in advertising around the 2026 FIFA World Cup, the report said.
The reported £38 million dividend payment is equivalent to about €44 million. The brand business’s £84 million revenue amounts to roughly €97 million. Revenue measures the company’s income before expenses; dividends are distributions to shareholders and are a separate figure.
Beckham retired from professional football in 2013 while playing for Paris Saint-Germain, but his commercial profile has continued to generate income through licensing and brand partnerships. The latest figures illustrate the scale of that business, though the report does not break down how much revenue came from each partner or how much was directly attributable to the World Cup.
The reported growth comes as global sports events offer major advertisers a concentrated audience. For Beckham’s company, the figures point to the continuing value of his name across consumer brands, while leaving the precise contribution of individual campaigns undisclosed.