The rapid uptake was confirmed by analytics firm SensorTower, which recorded close to 600,000 installations of Muse across iOS devices in the first five days after the service went live on September 9.
Muse is positioned as a “personal AI agent” that goes beyond voice assistants such as Siri or Alexa, offering to send emails, book travel, make restaurant reservations, open browsers, fill out forms, negotiate on a user’s behalf and even generate personalized plans based on user instructions.
The app also integrates payment capabilities through Link by Stripe and is slated to add Shop Pay support, allowing users to pay for purchases directly from the assistant.
Meta has rolled the service out as a freemium product: basic tasks are free, while premium tiers charge between $20 and $100 per month depending on usage levels.
Within hours of the launch, Muse climbed to the top of the App Store’s paid‑app chart, surpassing OpenAI’s ChatGPT, and a Mac version was released the same Thursday, expanding the service’s reach to desktop users.
User feedback on social media has been largely positive, with commenters praising the assistant’s ability to handle “heavy forms” and its “insanely good” computer‑use capability, though some observers flagged lingering privacy concerns.
The launch appears to be a strategic pivot for Meta, which has spent billions on projects such as the metaverse and smart‑glasses that have yet to generate significant revenue. By diversifying into AI‑driven services, the company hopes to create a new, subscription‑based revenue stream beyond its core advertising business.
Investors responded favorably: Meta’s shares rose about 6.6% on September 9, the day Muse debuted, and have continued to climb as the market gauges the app’s long‑term monetisation potential, including the possibility of adding advertising to the free tier, a model already being explored by rivals like ChatGPT.