The new collection, described by Hilton as a "real New York wardrobe" with "a little uptown, a little downtown and a lot of New York," debuted this week at Bloomingdale’s after the designer said she has been shopping at the department store since childhood.
Hilton said the line incorporates signature touches such as bows, sparkles and velvet, while keeping price points accessible; every item is listed at $250 or less, and the standout Puffed Shoulder Mini Dress retails for $98.
Hilton wore the $98 dress to the recent Kering gala, noting the contrast between her affordable piece and the couture gowns surrounding her, and said she "kind of loved that" moment.
The collection also includes a Faux Fur Trim Jacket that has already attracted the attention of Hilton’s mother, Kathy, who ordered one, praising its look and feel as comparable to a $3,000 coat while costing under $300.
Other highlighted pieces range from a lingerie‑inspired slip dress to a deer‑print set, with Hilton emphasizing the mix‑and‑match versatility, saying she pairs items with everything from Adidas sneakers to Converse shoes and leather jackets.
Hilton’s sister, Paris Hilton, expressed enthusiasm for the hybrid‑animal‑print items, underscoring the family’s support for the line as it rolls out across Bloomingdale’s stores.