The revamped Sky Mobile replaces the previous arrangement in which the service was powered solely by Fastweb, giving Sky Italia full control over the mobile proposition and allowing tighter integration with its television and fixed‑broadband offerings.
“The launch of the new Sky Mobile marks an important step in our growth strategy,” said Andrea Duilio, Chief Executive of Sky Italia. “As an MVNO, we can now offer solutions tailored to customers’ needs and attractive terms for those who have been with us for some time.”
Two 5G plans were introduced: Sky Mobile Maxi at €7.90 per month with 150 GB of data, and Sky Mobile Ultra at €9.90 per month with 250 GB. Both plans include unlimited calls and 200 text messages. Existing Sky customers receive boosted allowances – Maxi is upgraded to 250 GB and Ultra to unlimited data. Ultra subscribers who have been with Sky for at least six years will get six months free, while newer customers receive two months free.
Sky Italia also announced bundled packages that combine its services. A triple‑play bundle of Sky TV, Sky Mobile and Sky Wi‑Fi starts at €35.90 per month for the first 18 months. A TV‑plus‑Mobile bundle is priced at €25.99 per month for 18 months, and a Mobile‑plus‑Wi‑Fi bundle at €29.90 per month for 12 months. Current Sky TV customers adding both Mobile and Wi‑Fi can take the two connectivity services for €20.90 per month for the first six months.
The relaunch is part of Sky Italia’s broader push beyond pay‑TV into the telecommunications market, following the earlier launch of its Sky Wi‑Fi fixed‑broadband service. By operating as an MVNO on the Fastweb + Vodafone network – a joint entity created after Swisscom’s acquisition of Vodafone Italia – Sky aims to offer a more seamless, multi‑service experience to its customers.