The eight‑part Disney+ show will film inside the Rooneys’ Cheshire residence and track daily life with their four boys – Kai, 16; Klay, 13; Kit, 10; and Cass, eight – as well as Coleen’s latest professional ventures.
In a teaser clip, Coleen sits on a couch while a producer prompts her, “So let’s talk about you going back to work.” After mentioning that the family will be having spaghetti bolognese, she replies, “Why didn’t he ask his dad first?” – a quip that hints at the family‑centric humor the series will feature.
Coleen admits that “the nerves are setting in” as she prepares to launch a new clothing range with Primark, and she is also shown filming a commercial alongside former EastEnders star Danny Dyer, underscoring her expanding presence in the entertainment and retail sectors.
The Disney+ project follows Coleen’s high‑profile television stint in 2024, when she competed on I’m A Celebrity… Get Me Out Of Here and finished as the runner‑up, cementing her status as a reality‑TV personality beyond her role as a footballer’s wife.
By broadcasting their private life, the Rooneys aim to boost the visibility of Coleen’s Primark partnership, generate fresh interest in the family brand, and give Disney+ a new family‑focused offering that blends everyday parenting moments with celebrity‑level production.