The sign was lifted by helicopter and secured on the arena’s roof on the afternoon of September 22, 2026, making it visible to anyone flying over the venue and to fans inside the arena.
Miami‑Dade County is set to collect $975,000 from Rockstar as part of a marketing agreement, according to Miami Herald reporter Doug Hanks, who confirmed the near‑million‑dollar expense.
The agreement stipulates that the sign must be installed by Oct. 15, 2026, or Rockstar can terminate the deal, and it will remain in place for at least one year after installation or until the Miami Heat’s final home game of the 2026‑27 season on April 11, 2027.
City officials debated the partnership because Grand Theft Auto VI centers on crime and allows players to shoot police and civilians, but the city ultimately approved the arrangement, citing potential economic and promotional benefits.
The Kaseya Center, home of the NBA’s Miami Heat, could serve as a further promotional platform; the Heat’s first regular‑season home game is slated for Oct. 21, and a broadcast could feature the new signage.
Grand Theft Auto VI is scheduled for release on Nov. 19, 2026, for Xbox Series X|S and PlayStation 5, and the sign’s visibility through the rest of 2026 aligns with the game’s final marketing push.
Documents reviewed by IGN reveal that earlier talks in August included proposals for airport takeovers and other city‑wide events, though none have been confirmed beyond the rooftop sign.