The government has supported a proposal that would let advertisers place some required product, service and promotion details behind a website link instead of including them in the advertisement itself.
RIA Novosti reported the development on October 8, citing Izvestia, which said it had reviewed the government’s official response. The proposed amendments would change Russia’s law on advertising.
Under the bill, an advertisement could link to a webpage with information about the seller and the terms of a promotion, contest, game or bet, instead of carrying lengthy disclosures itself.
State Duma deputy Anton Nemkin, one of the bill’s authors, said the proposal would change how required information is provided rather than remove the disclosure obligation. He said the initiative followed public complaints and discussions with industry representatives.
Izvestia said it had asked the government and the Federal Antimonopoly Service why they supported the proposal. Government backing does not mean the bill has become law. It still needs to be considered by the State Duma.