The South Korean company is expected to continue existing orders for Hyundai and BMW but stop developing new automotive chips, according to Munhwa Ilbo.
Samsung Electronics has decided to stop further development of its Exynos Auto automotive semiconductors, South Korean newspaper Munhwa Ilbo reported. 3DNews and technology site SamMobile carried the report, citing the newspaper. Samsung has not officially announced that it is ending the programme.
The company launched Exynos Auto in 2018 and secured Hyundai Motor as a customer in 2023. BMW Group joined the project in 2025. According to Munhwa Ilbo, Samsung will continue servicing existing contracts but will not expand its automotive semiconductor business further.
Developing one automotive chip can cost about $75 million, while an individual component sells for $20 to $40, the newspaper reported. Such investment is viable only at sales volumes in the millions. Samsung LSI is expected to focus on Exynos smartphone processors, image sensors and components for data centres.