Argentina’s premium automotive market grew by more than 100% in 2025, BMW Group Argentina CEO Ivana Dip said. She cited wider import access and lower domestic taxes among the factors behind the increase.
Speaking at a LA NACION mobility summit, Dip said the domestic tax on vehicles was first cut from 54% to 20% and abolished in 2026. In her view, the changes helped normalise a market that had been constrained by import restrictions and a heavy tax burden. Opening imports also broadened the range of vehicles available.
Further growth could be supported by lower interest rates, she said. Argentina’s premium segment usually accounts for less than 1% of the market. Even a 3% share would remain small, Dip said, but would be closer to levels in other countries in the region.
Dip described the current expansion as a recovery of sales volumes seen in earlier periods. Premium cars are among the first segments to suffer when imports are restricted or taxes are high, she said. Changes in the mass-market segment are also part of a broader shift in consumer preferences.
Sporty models account for about 20% of BMW sales in Argentina, Dip said. The BMW M2 returned to the market after an eight-year gap, while the BMW M3 Touring estate became available in the country for the first time. MINI, the other car brand controlled by BMW, is also performing well. Dip described the two brands as complementary and said the company maintains separate strategies for them.
BMW plans to introduce the first model from its Neue Klasse family in Argentina in November. Dip described the line as a new concept in design and technology. She also said companies have to adapt to local conditions to remain in the country.