Viktor Drobysh links rise in weak songs to wider access to music technology

Producer Viktor Drobysh argues that accessible music technology has increased both the number of songs and the amount of weak material. In a RIA Novosti interview, he also distinguished social-media popularity from the ability to attract a concert audience.

The composer believes many more people can now make songs than in the past. His description of a growing number of bad songs is a personal judgement of quality, rather than a statistical finding presented in the interview.

Drobysh said some writers aim to engage listeners within the first 30 seconds. In his account, the full composition is written only after that extract proves successful.

The producer considers that approach effective over a short period. He questions whether the success of an isolated fragment can by itself sustain a lasting career.

He also said performers with such hits sometimes struggle to draw a concert audience. Brief success may be sufficient for phones and social platforms, while a full concert performance requires additional work.