Young elected lawmakers from the Workers’ Party (PT) and allied parties told Lula that his biography and record of past achievements would not be enough to win Brazil’s presidential runoff. They called for future policy proposals and more outreach to young and undecided voters online, Folha de S.Paulo reported.
At a meeting on Wednesday, Oct. 7, the lawmakers criticized the campaign’s direction and urged Lula to explain what he would do if re-elected. They said sticking with the existing strategy would not win additional votes and that the campaign needed to change both its message and how it reaches the public.
Those at the meeting included Ana Elisa and Pedro Rousseff of the PT, as well as Rick Azevedo, Guilherme Cortez and Fábio Félix of the PSOL. Folha reported that participants felt the campaign’s street events had focused on party activists. In their view, it had not reached enough young people and voters who remain undecided.
Lula posted selfie videos on Wednesday, one urging people to take to the streets. In another, he discussed a proposal to end the 6x1 schedule, in which employees work six days and have one day off, and called on Senator Flávio Bolsonaro, his opponent in the runoff, to support the measure.
Some Lula allies say the PT’s older guard still resists changes. They also say the party recognizes it needs to reconnect with voters and with everyday life in Brazil, including lower-income C and D socioeconomic groups from which it has grown more distant in recent years.