Yandex Direct resumes account top-ups through managers

Advertisers can manually add funds to Yandex Direct through their account manager or support from October 14. The company expects to restore access to personal dashboards in the coming days, its advertising press office told RBC.

Yandex said advertising continued to run in search, its advertising network, maps and other services throughout the disruption. It said the system still records impressions, clicks and conversions, preserves statistics and follows advertisers’ settings.

The company has also restored the ability to plan and launch digital outdoor advertising. While the Direct interface remains unavailable, advertisers and agencies can agree locations, dates, impression volumes and frequency, and campaign costs with a manager.

Basic performance information is available for those placements, including impressions, reach and potential advertising contacts. Manual funding and outdoor campaign bookings represent specific restored functions rather than full dashboard recovery. The company did not give an exact date for restoring access.